Welcome to
luxe collective group

A media agency for luxury and premium brands with an inventive approach to media planning and buying that innately understands its clients’ brands, their competitive environments, their current and potential customers, and the dynamic and ever-changing media landscape. luXe collective group is dedicated to ensuring that every media dollar invested is fully optimized.

about us

luXe collective group is a thriving media planning and buying agency born from a full-service advertising agency. The agency prides itself on an intimate knowledge of luxury and premium brands, their target groups and the dynamic segment of the media landscape that serves these consumers. The agency is dedicated to going above and beyond to uncover meaningful insights that translate to successful marketing and media programs. The agency is modeled to be an extension to its clients' marketing organizations.


luXe collective group

Walter Coyle - luxe collective group

Walter Coyle


Walter is responsible for overseeing all agency activities, partnerships and growth. He brings 25+ years of experience working at a variety of full service agencies and independent media agencies. He is creative, curious and has wealth of experience with luxury and premium brands.

Alyce Panico - luxe collective group

Alyce Panico


Alyce oversees the media team and new business. Armed with
17+ years, specializing in luxury/
premium goods, fashion and retail, she offers unique perspective having worked both in-house and at full service agencies. Alyce is enthusiastic about new opportunities media has to offer. She challenges herself to bring the clients ideas that will help them succeed.

Dieter Gonzales - luxe collective group

Dieter Gonzales

SVP Chief Financial Officer

Dieter is a results driven, resourceful financial manager with a proven track record and the ability to build strong relationships both outside and within the agency environment. He supports our clients and the agency team with his strong financial control and reporting skills while also rigorously ensuring that all statutory & corporate obligations are met.

Jane Meyerson - luxe collective group

Jane Meyerson

SVP Director of
Broadcast and Video

Jane oversees all aspects of linear TV. She joins the agency with 25+ years of experience managing budgets over $500M. Her passion lies in multi platform/360 tent pole programs. Jane has built a reputation of being a strong and collaborative partner with deep relationships with all C Suite Management at the Networks.

Kristen Farren - luxe collective group

Kristen Farren

SVP Group Director,
Integrated Strategy

Kristen is the Account Lead on a number of accounts at the agency in categories that she very much enjoys such as: Accessories/Beauty/
Fashion/Jewelry. She has 11+ years of experience across some of the most recognized and valued brands in the world.

Hyun-Jung Noh - luxe collective group

Hyun-Jung Noh

Director of Creative
and Digital Services

Hyun-Jung oversees all aspects of creative and digital campaigns.
She brings diverse knowledge gained through global experience to our client base. Collaborative and results-driven, she develops cross-platform solutions for various sectors including fashion, food, and travel. Hyun-Jung is a Fulbright Scholar and is recognized by the Type Directors Club and The New York Times, among others.


luXe collective group is a full-service integrated media agency. We are an agnostic group of planners and buyers who are truly passionate about working across all media platforms. We specialize in understanding the hearts, minds and media habits and behaviors for consumers who are willing to pay more for luxury and premium products and services. Our approach looks beyond science to curate media choices which will amplify messaging through highly compatible editorial and native environments. Our capabilities include media research, communications strategy, planning and buying across all channels, and advanced analytics.

Every program we work on is highly negotiated and optimized to ensure maximum exposure guaranteeing that our clients’ budgets are extended well beyond their investment.

Media Research


communications strategy

planning and buying

Our Clients

luXe collective group represents some of the finest luxury and premium brands in the world. It’s intimate understanding of how to properly represent these brands in the media world is a responsibility we take very seriously.

Contact Us

For general inquiries, please reach out to:
212-627-3300 | info@luxecg.com

For employment inquiries, please reach out to:
212-488-5157 | jobs@luxecg.com

For business inquiries, please reach out to:
Walter Coyle | CEO | 212-488-5124 | walterc@luxecg.com

Please enter your name Please enter Subject
Please enter your Message
Thank You ! Your email has been delivered.