Welcome to
luxe collective group

A media agency for luxury and premium brands with an inventive approach to media planning and buying that innately understands its clients’ brands, their competitive environments, their current and potential customers, and the dynamic and ever-changing media landscape. luXe collective group is dedicated to ensuring that every media dollar invested is fully optimized.

about us

luXe collective group is a thriving media planning and buying agency born from a full-service advertising agency. The agency prides itself on an intimate knowledge of luxury and premium brands, their target groups and the dynamic segment of the media landscape that serves these consumers. The agency is dedicated to going above and beyond to uncover meaningful insights that translate to successful marketing and media programs. The agency is modeled to be an extension to its clients' marketing organizations.


luXe collective group

Walter Coyle - luxe collective group

Walter Coyle


Walter is responsible for overseeing all agency activities, partnerships and growth. He brings 25+ years of experience working at a variety of full service agencies and independent media agencies. He is creative, curious, has wealth of experience with luxury and premium brands, and is passionate about building an innovative media agency for the future.

Alyce Panico - luxe collective group

Alyce Panico


Alyce oversees the media team and new business. Armed with 20 years, specializing in luxury/premium goods, fashion and retail, she offers unique perspective having worked both in-house and at full service agencies. Alyce is enthusiastic about new opportunities media has to offer. She challenges herself to bring our clients ideas that will help them succeed.

Dieter Gonzales - luxe collective group

Dieter Gonzales

EVP Chief Financial Officer

Dieter is a results driven, resourceful financial manager with a proven track record and the ability to build strong relationships both outside and within the agency environment. He supports our clients and the agency team with his strong financial control and reporting skills while also rigorously ensuring that all statutory & corporate obligations are met.

Kristen Farren - luxe collective group

Kristen Farren

EVP Group Director,
Integrated Strategy

Kristen is the Account Lead on a number of accounts at the agency in categories that she is passionate about such as: Accessories / Beauty / Fashion / Jewelry. She has 11+ years of experience across some of the most recognized and valued brands in the world and loves analyzing the array of available opportunities from the perspective of premium brands.

Jane Meyerson - luxe collective group

Jane Meyerson

SVP Director of
Broadcast and Video

Jane oversees all aspects of linear TV/Video. She joins the agency with 25+ years of experience managing budgets over $500M. Her passion lies in multi platform/360 programs. Jane has built a reputation of being a strong and collaborative partner with deep relationships with all C Suite Management at the media companies and relishes getting great deals for our clients.

Hyun-Jung Noh - luxe collective group

Hyun-Jung Noh

Director of Creative
and Digital Services

Hyun-Jung oversees all aspects of creative and digital campaigns. She brings diverse knowledge gained through global experience to our client base. Collaborative and results-driven, she develops cross-platform solutions for various sectors including fashion, food, and travel. Hyun-Jung is a Fulbright Scholar and is recognized by the Type Directors Club and The New York Times, among others.

Victor Boccarossa - luxe collective group

Victor Boccarossa

Director, Integrated
Partnerships and Strategy

Victor has spent his entire career working for premium brands in the luxury category. With over 17 years of in-house brand experience, he is enthusiastic about working with clients to develop and execute holistic marketing strategies. Victor is a collaborative partner who is passionate about creating creative programs that lead to long lasting relationships with our clients.

Lisa Vaccaro - luxe collective group

Lisa Vaccaro

Associate Director,
Integrated Strategy

Lisa brings 10 years of industry experience across accounts in Luxury Auto, Fashion/Apparel, Consumer Packaged Goods, Entertainment & Theme Parks and B2B. Lisa is excited about the ever-changing media landscape and crafting innovative solutions that solve our client’s marketing challenges.

Tanya Lafuente - luxe collective group

Tanya Lafuente

Associate Director,
Integrated Strategy

Tanya brings 10+ years of experience having worked on both the client and agency sides, specializing in retail, ecommerce, fashion and beauty. Her passion lies in developing integrated media campaigns, connecting the dots between the physical and digital worlds to drive new customer growth and profitable revenue for all of the brands she oversees.


luXe collective group is a full-service integrated media agency. We are an agnostic group of planners and buyers who are truly passionate about working across all media platforms. We specialize in understanding the hearts, minds and media habits and behaviors for consumers who are willing to pay more for luxury and premium products and services. Our approach looks beyond science to curate media choices which will amplify messaging through highly compatible editorial and native environments. Our capabilities include media research, communications strategy, planning and buying across all channels, and advanced analytics.

Every program we work on is highly negotiated and optimized to ensure maximum exposure guaranteeing that our clients’ budgets are extended well beyond their investment.

Media Research


communications strategy

planning and buying

Our Clients

luXe collective group represents some of the finest luxury and premium brands in the world. It’s intimate understanding of how to properly represent these brands in the media world is a responsibility we take very seriously.

Contact Us

For general inquiries, please reach out to:
212-627-3300 | info@luxecg.com

For employment inquiries, please reach out to:
212-488-5157 | jobs@luxecg.com

For business inquiries, please reach out to:
Walter Coyle | CEO | 212-488-5124 | walterc@luxecg.com

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