luxe collective group

Welcome to
luxe collective group

A media agency for luxury and premium brands with a focused approach to media planning and buying. We innately understand our clients’ brands, competitive environments, current and potential customers, and the dynamic of an ever-changing media landscape. luXe collective group is dedicated to ensuring that every dollar invested is fully optimized.

about us

A full-service media planning and buying agency specializing in the premium and luxury market. Never before have consumers had so many retail, brand, and media options.
LCG excels at understanding the complexities of reaching audiences and creates media, performance and communications strategies that best deliver impact and ROI.
Through data and one-to-one engagement with their clients, LCG uncovers meaningful insights that translate into successful marketing and media programs. luXe collective group is modeled to be an extension of a clients’ organization and takes pride in optimizing every media dollar invested.


luXe collective group

Walter Coyle - luxe collective group

Walter Coyle


Walter is responsible for overseeing all agency activities, partnerships and growth. He brings 25+ years of experience working at a variety of full service agencies and independent media agencies. He is creative, curious, has a wealth of experience with luxury and premium brands, and is passionate about building an innovative media agency for the future.

Alyce Panico - luxe collective group

Alyce Panico


Alyce oversees the media team and new business. Armed with 20 years, specializing in luxury/premium goods, fashion and retail, she offers unique perspective having worked both in-house and at full service agencies. Alyce is enthusiastic about new opportunities media has to offer. She challenges herself to bring our clients ideas that will help them succeed.

Dieter Gonzales - luxe collective group

Dieter Gonzales

EVP Chief Financial Officer

Dieter is a results driven, resourceful financial manager with a proven track record and the ability to build strong relationships both outside and within the agency environment. He supports our clients and the agency team with his strong financial control and reporting skills while also rigorously ensuring that all statutory & corporate obligations are met.

Hyun-Jung Noh - luxe collective group

Hyun-Jung Noh

VP, Director of Creative
and Digital Services

Hyun-Jung oversees all aspects of creative and digital campaigns. She brings diverse knowledge gained through global experience to our client base. Collaborative and results-driven, she develops cross-platform solutions for various sectors including fashion, food, and travel. Hyun-Jung is a Fulbright Scholar and is recognized by the Type Directors Club and The New York Times, among others.

Dennis Santos - luxe collective group

Dennis Santos

VP, Integrated Strategy

Dennis has 20+ years as a media planning leader creating cross-channel strategies for many acclaimed brands. He has extensive experience in luxury, retail, wellness, and technology. His background extends across digital and traditional, executing awareness and conversion campaigns. In his spare time he travels, cooks, and coaches youth sports.

Justin Williams - luxe collective group

Justin Williams

VP, Integrated Strategy

Justin comes with 15+ year Media experience across multiple categories including Auto, Travel, Entertainment Pharma, and an extensive background within the Luxury Fashion/Jewelry/Watch vertical. He uncovers the “wow factor” with his creative and thoughtful approach to media while providing first class client service.

Manuel Popa - luxe collective group

Manuel Popa

Director, SEM and Paid Social

Manuel brings years of retail and e-commerce expertise in SEM and Paid Social. He has experience across many verticals – driving both in-store visits and online sales. A detail-oriented leader, Manuel takes the complexities of performance marketing and turns them into optimal media solutions for each client’s needs. In his free time, he loves to travel!


luXe collective group is a full-service integrated media and communications agency. We employ an agnostic approach to our craft, as we are equally passionate about all media platforms. We specialize in understanding the hearts, minds, media habits and behaviors of consumers who are willing to pay more for premium products and services. Our approach toward curating media choices goes beyond science, extending to the proper amplification of brand messages, always in highly compatible editorial environments. Every program we endeavor across paid, owned, earned or shared, is highly negotiated and optimized to ensure maximum (though targeted) exposure. These efforts ensure that our clients’ budgets are extended well beyond their investments.

Media Research


communications strategy

planning and buying


Whether in-house or through established strategic alliances, our services are tailor-made for each individual client. Our Capabilities include:

Media Research
Media Strategy
Media Planning & Buying (all platforms)
Attribution Modeling
Performance Media
Data & Analytics
Creative Development
Social Media Content
Social Media Community Management
Public Relations
Corporate Social Responsibility
LCG Private Label Services

Our Clients

luXe collective group represents some of the finest luxury and premium brands in the world. It’s intimate understanding of how to properly represent these brands in the media world is a responsibility we take very seriously.

Our Work

luXe collective group prides itself on maintaining the utmost discretion regarding our clients' results and therefore has elected not to publish case studies online.

We are tremendously proud of the results we have achieved for our clients and would welcome the opportunity to discuss this during an in-person meeting or share once properly vetted.

Please reach out to for more information.

The luxe report

luxe collective group prides itself on staying on top of trends/developments that are occuring across the media landscape particularly relevant for luxury and premium brands. Sign up today for the latest edition.

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luxe report

Contact Us

For general inquiries, please reach out to:
917-593-6082 |

For employment inquiries, please reach out to:
212-488-5157 |

For new business inquiries, please reach out to:
Walter Coyle | CEO | 917-593-6082 |

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